Don’t Even Bother

In case you missed it, (because you apparently spend every day responding to roughly 121 emails ¹ ) we are being papered & pictured to death.

In 2010 nearly 330,000 books were published in America.² That’s about 186 years of reading.

Adults in America watch 5 hours of TV a day (How is that even possible?).³ We’re all about more and better communication. But at this rate, more isn’t always better. Ever hear of “sensory overload?” Once a person’s sensation limit is reached, the brain stops its normal functioning and just blanks out.

But don’t despare, it is possible to get your message accross. Ries & Trout reference a study where only 44% of supermarket shoppers recognized the vice president, but 93% recognized Mr. Clean.

“Put your ear to the ground.”

— Al Ries & Jack Trout

Ries & Trout explain all of this in great detail. If you’re still curious you can get Positioning: The Battle for Your Mind on amazon.

---

Ries, Al, and Jack Trout. Positioning: The Battle for Your Mind. New York: McGraw-Hill, 1986. Print.